Computer giants, Apple have apologised for a “deeply offensive” iPhone application.
Called Baby Shaker, the aim of the game was to quiet a crying baby by shaking the iPhone until a pair of thick red Xs appeared over each eye of a baby drawn in black-and-white.
The application costing $0.99, was removed from iTunes on Wednesday, two days after it went on sale.
It sparked outrage from children’s groups and brain injury foundations.
Pediatrician Cindy Christian, co-director of the Center for Child Protection and Health at Children’s Hospital of Philadelphia, thanked Apple for finding “an unfortunate way to raise awareness” of child abuse.
“Unfortunately, more than 1,000 babies die each year from being shaken and countless more are left with permanent brain damage,” she said. “I’ll use any way we can get the message out: It’s not OK to take your frustrations out on a crying baby.”
